Online stock trading goes live

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Team MLR

FULLY LOADED: My Loading Ramp founders, from left, Matt Muggeridge, Stu Bradbury, Mike Debney, Paul Whitehead, Luke McBride and George Ricketts.

The team behind a new stock-trading website hope it will simplify the process for farmers and stock agents.

My Loading Ramp has been developed by a Feilding-based team and was launched two weeks ago.

The website allows farmers to easily list, sell, browse and buy livestock on their smartphone, tablet or computer.

Manager Luke McBride said it would also be a useful tool for stock agents, who can personalise their profiles on the site and have all their listings in one place.

“We have seriously considered My Loading Ramp as a marketing tool for agents,” he said.

“Stock firms will have the opportunity to create a personalised shop front window (page) to promote their own brand.“

“Rather than trying to compete with agents we have given them the opportunity to broaden their network and an efficient way to market their clients’ stock throughout New Zealand.”

Personalised pages aren’t restricted to agents.

“The independent farmer who is happy to manage their own livestock trading is also free to create their own page to promote their farm and livestock.”

McBride, who is a stock agent himself, said he and a friend saw the opportunity to help streamline stock trading.

“I was born on a farm just out of Feilding so I’ve been brought up with it. I’ve been a dairy farmer as well and have been a stock agent for three years.“

“A couple of us have had the idea for a while so we approached another couple of guys who are now involved and just took it from there.“

He said the website allows traders to use the technology they have at their fingertips.

“We saw a gap in the market for a simple platform, really. At the moment it’s not really modernised so I think there is a bit of a gap there for it.”

Sellers can upload photos of stock in the paddock or yards directly to the listing.

Livestock buyers can freely browse nationwide listings on their device, filtering results using the drafting-gate feature so they are relevant to what they are looking for.

The filters include stock class, type, breed , weight, age, tally and location.

McBride said once the buyer found some stock they are interested in, the trading process is easy.

“They simply contact vendor, view the stock if they want to and then, if they’re happy with the stock, they trade.”

There is a small fee to list livestock for sale, which is the only cost.

McBride was hopeful it would be a useful tool.

“For farmers that enjoy trading they can keep an eye on what’s happening – they can see what’s selling. It’s easy for them to list. I think it will definitely help them.”

To find out more, visit www.myloadingramp.nz.